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Business Neebs (Friends in best Fiferese) – worth their weight in gold
by Janet Torley on 05/06/2011

Everyone who runs network groups bangs on consistently about the value of building business relationships instead of the sell sell sell approach. No one more than me appreciates how true this is.

Let me just share a really good example of relationships built through networking. This week I had a couple of things that I needed to run by some business friends for feedback. I’m pleased to see that they all did their job very openly and frankly and I would expect nothing else. That’s what business friends are for.

At the end of the week I was discussing with another business friend would I – would I not take up a really amazing opportunity that I had been offered to speak at a very prestigious event in London. I was really excited but at the same time a little bit apprehensive because of the workload I have planned for the second half of the year. But I still desperately wanted to go. But it took the honesty of a business friend to point out to me that this was just another sparkly diversion from the master gameplan – was it actually going to get me any nearer my end goal? I guess the answer was it might but to do the opportunity justice, I would be delaying my end goals.

To finish the week off another business friend had sent me tickets to join her at Gardening Scotland in Edinburgh for the day. She knew how tired and stressed I have been recently and she also knew that gardening is one of my hobbies. I had a great day out and it was really good to get away from the coalface for a while.

Reflecting on the week, I realised again that all the people that helped me last week were in fact business friends and colleagues that I had met through networking and kept in touch with through networking and build lasting friendships through networking.

So I guess my message here is for people new to business and self-employment, stick at the networking and even if you don’t get any business right away, you will most likely get some new business friends and in the long term they can be worth just as much, if not more, than business.

This is dedicated to my close and trusted business neebs of whom there are many.